How do I use text?

For someone like me, that works with producing text on a daily basis, this question is especially important. But I think that it is important to anyone. Because how we use text says something about who we are and what we believe.

For example: Do I sacrifice readability for style or fancy words? Do I write “The Bible” as “The Bible” or “the bible”? How bound up am I by language norms? How aware am I of them? When I choose to consciously break language norms or rules, why do I do it? For what purpose?

As stated in the beginning, these questions, especially the last two, can tell me something about who I am and what I believe.